The ideal location for Google ads varies from page to page, depending on the content. When selecting ad placements should ask yourself a few questions.
What does make a user visiting my site?.
What does he do when viewing a particular page?.
What is more likely to be concentrated his attention?.
How do I integrate ads into this area without hindering the navigation of users?.
How to keep a clean page, unlettered and attractive?.
Some placements are more successful than others. On this ' heat map ' you can see the version of the ideal place to sample pages of a certain format. The colors are taken from the range from dark orange (highest performance) to light yellow (lowest performance). All other things being equal, ads that are visible without scrolling, effective ads that require scrolling. Ads placed near the media content and navigation prompts, usually attract users because of their focus on those areas of the page.
While this heat map is useful as a guide to the location, we strongly recommend you give users the right to first decide where their ad will be placed. Think about their behavior on different pages and imagine that it will be for them the most useful and impressive. You'll find that on certain pages of the most optimal ad position does not always coincide with the expected.
For example, if the page is an article that you read the users, the ads placed directly below it, as a rule, very, very effective. There is almost as if the user has finished reading and ask yourself: 'What next? ' .
Tip for forum webmasters and bloggers: cm. Our recommendations for the position on the. forums. and blogs.
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